Corlyn Calibration Ltd is a Staffordshire-based business providing specialist calibration services. Like many SMEs, the company was keen to grow but recognised that its existing marketing approach was limiting its reach.

Prior to accessing Skills Hub funding, Corlyn Calibration relied almost exclusively on outbound telephone marketing. While this approach had previously delivered results, it restricted the business’s ability to connect with new prospects, particularly decision makers who were increasingly difficult to reach via traditional channels.

Corlyn Calibration identified LinkedIn as a potential solution, recognising its value as a platform for reaching new audiences and building professional relationships. However, the business lacked the knowledge and structure required to use LinkedIn effectively as part of a wider marketing strategy.

With support from Skills Hub funding, Corlyn Calibration accessed a bespoke LinkedIn training course designed to build confidence and capability in digital marketing.

The training provided:

• A strong foundation for a new social media marketing strategy
• Practical guidance on creating engaging content
• A clear system for identifying and approaching new prospects
• A structured content schedule to support ongoing activity

Crucially, the training enabled the business to reach prospects that were previously inaccessible through telephone-based marketing alone.

The benefits of the training were immediate. Corlyn Calibration quickly saw significant improvements in their LinkedIn performance, including enhanced reach, audience growth and increased impressions.

“We can already see a massive improvement in our reach, audience and impressions analytics. We trust that these improvements will continue over the longer term due to the knowledge and guidance that we acquired on our training course.”

The business also highlighted the quality of delivery, praising the trainer for providing a clear, engaging and impactful session that translated learning into real‑world action.

Beyond the training itself, Corlyn Calibration described the entire funding journey as a positive experience, from the initial enquiry through to course completion.

“The process from our first enquiry of grant funding with Staffordshire Chambers of Commerce to completing the training has been brilliant. We are thankful for the funding as it has helped to increase both our marketing skills and given us a clear path to grow using these skills.”

Corlyn Calibration’s experience demonstrates how Skills Hub funding can empower local businesses to develop new skills, embrace digital innovation and unlock sustainable growth.