This standard has been designed and agreed by employers from across the retail industry who sell a wide range of different products. People looking to complete the retailer standard should be in a role which involves assisting customers, understanding their stock and processing payment.

Throughout this apprenticeship, the apprentice will learn the below:

– retail principles and practices – including brand standards, building rapport and customer loyalty

– business principles, standards and practices – including achieving targets, brand value and marketing and promotion

– sales and promotion principles and techniques – increasing sales, repeat business and sales opportunities

– customer service principles and practices – including customer profiles, dealing with customers and meeting expectations

– customer communication – including active listening, face-to-face, online, telephone and written communication

– health and safety practices, standards and legislation within a retail environment